A communications plan is a written strategy of communications actions designed to achieve certain organisational goals or business objectives. Communications planning can be short-term or long-term and can be used for a variety of projects and campaigns, both internally and externally.

As a public relations agency we are regularly contacted by charitable organisations that need help to raise funds or to promote their cause but are cash strapped having very limited funds to hire a communications professional. Most times the organisations have volunteers assigned to the role of public relations officer that lack the necessary skill set to do the job. If you find yourself in this position, here are eight strategies you can adopt, using both traditional and social media tactics, to help gain exposure for your cause.

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